Digital assets are becoming a fast growing market. Many people are now creating and selling them through blogs, and you can too if you know how to go about it. Creating a digital asset that can make you money requires thinking through – you have to come up with a product that displays value at first glance. In case you are wondering, digital assets are assets that are consumed using electronic handheld devices and they are usually accessed online. They can be anything – ebooks, videos, apps, ring tones and much more.
The first step to creating a digital asset is to think of a real world problem that you can solve through digital means. Imagine, for example, a carpenter who is very good at assembling all sorts of furniture. Furniture assembly is a problem that many people have to deal with every day. The carpenter can find a company that offers vague or unclear assembly instructions with their furniture and then come up with clear and concise instructions which they can package as an ebook or even an app for sale. This is a product that solves a real problem for many people, and if sold for the right price they would be happy to pay. This is the kind of critical thinking that goes into creating a digital asset.
You need to do a lot of research before you can come up with a good product. Your specific skills and experience will play a big role but you also have to know your target market – it is no good creating a product that no one wants. You should look around you and see what problems people are dealing with that you can help them solve, or find something so attractive that it is impossible to resist. A good game, for example, is a great digital asset – if it can get people hooked you can get them to pay for each successive level and make yourself a fortune.
It is always best to create digital content that is sold on subscription basis. If you make it a one-time-sale sort of model there is a chance that sales may stall at some point. If, however, users have to keep paying to use your product then you have a continuing income stream. Up-sell and cross-sell products also do very well.
Before you put your product on the market you have to establish a connection with your audience and this means that you have to blog strategically and on a consistent basis. Blogging is all about showing users that you are knowledgeable about your niche (your blog and your product must be connected) so set about educating yourself. Do not aim to regurgitate the same kind of information that is available on other websites and blogs. Instead, work hard on finding new content and your own style. Make your blog interesting and informative and you will find that users are more ready to engage you. You should also take advantage of social media to lead people to your blog and vice versa.
Once you have more than a few hundred regular users it is time to introduce them to your digital asset. Make sure it is available on the blog and other relevant platforms. Write about it – what it is, what it does, its benefits and how to use it. Provide as much information as possible, and make sure that you use a variety of media – videos, for example, are a great way to give users instructions on how to use a product. Br prepared to field lots of questions from users. If your product sells well on your blog you can make it available on other platforms.